How to Start a Marketplace Similar to Etsy

If you’re looking for a new way to get paid, or if you’re just feeling inspired by Etsy’s success, launching your own online marketplace can be a smart move. It’s not as hard as it sounds—especially if you take the time to do some research and plan ahead. That’s why today we’re going to show you how to start an online marketplace similar to Etsy (or any other popular site) so that you can make money selling your handmade goods online.

Figure out if a market is a good fit for your skills and interests.

You’ve decided to start a marketplace similar to Etsy. Now, it’s time to figure out if this is a good fit for you. First, ask yourself: Am I good at this? If the answer is yes, then go ahead and proceed with confidence! If the answer is no or maybe/I’m not sure yet, then keep reading on how to find out if this market has potential for success.

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Next question: Am I interested in this market? If so, great! You may be able to make some money off of it after all (not guaranteed). If not, then we recommend finding another niche that does interest you before proceeding any further down this rabbit hole because chances are high that even if things go well initially (which they won’t), eventually things will get boring/frustrating/stressful enough that making money becomes secondary–and possibly even tertiary–to just wanting something different from what had been advertised as “a side hustle.”

Pick the perfect name.

Pick the perfect name.

  • Choose a name that is short and easy to remember. You want your customers to be able to recall your brand when they are looking for it in their search results, so make sure you pick something memorable.
  • Do not use a name that is too similar to an existing brand or trademarked term or phrase (e.g., “Etsy” and “E-Bay”). This will only confuse potential customers and may even get your new site taken down by Google if they think it’s spammy content! If all else fails, just go with something simple like “Marketplace”–it works every time!
  • Check out this handy chart which shows how difficult each letter of the alphabet is for English speakers around the world: For example, imagine trying saying “Xylophone” without sounding silly: Doable? Maybe not so much!

Set up WordPress, but don’t make your site too complicated.

Now that you’ve chosen a name and registered your domain, it’s time to set up WordPress. If you’re hosting on your own server (recommended), then this process will be slightly different than if you were using a third-party host like Bluehost or Siteground.

Once installed, we recommend installing a theme that matches your brand and installing some plugins to help manage the store: WooCommerce (for ecommerce functionality), Gravity Forms (for creating forms), WP Customer Reviews plugin (to add reviews) and MailChimp integration for email marketing campaigns.

Create an affordable pricing structure.

The first thing you’ll need to do is decide on a pricing structure that works for you. This will be different for every person, but there are some things to keep in mind as you make your decision:

  • Make it simple and easy to understand. Your customers don’t want to have to calculate how much they’re paying per item or worry about getting charged too much if they add more than one product at once–they just want the price of each item listed clearly so there are no surprises when they check out. If possible, consider including tax automatically so buyers don’t have to add it themselves (this also makes sure everything stays consistent).
  • Make sure the cost of producing each product matches up with its price point so that profit margins won’t suffer later on down the line when more orders come through than anticipated–or worse yet…when refunds need issued due poor sales performance!

Create a simple design that’s easy to use.

The design of your marketplace is important, but it’s also the most difficult part to get right. The key is to create a simple design that’s easy to use.

  • Use a responsive design: This means that your marketplace will work well on all types of devices, from smartphones and tablets up through desktop computers.
  • Use a simple color scheme: It should be obvious what each category represents without having to read any text or hover over an item for long periods of time before being able to tell which category it belongs in (or if it’s featured).
  • Layout items in columns: This makes browsing easier because you don’t have to scroll down as far when moving between pages within an individual category. If possible, try using columns with equal widths so that each column takes up roughly one-third or one-quarter of the page width (you can always adjust these numbers later). You could also consider adding more than one column if needed–for example, if there are many products available within each subcategory then this would make sense because users will want quick access while browsing those categories alone instead!

Add all the functionality you need to get started.

You’ll need to add all the functionality you need to get started. This includes:

  • A shopping cart so that customers can purchase items from your site.
  • A checkout process where they enter their payment information, shipping information and contact details.
  • User registration so that you can keep track of each seller’s account activity and store data such as shipping addresses and payment methods used by each seller (if applicable).
  • An email list for sending out marketing emails to potential buyers about new products or sales events happening on your marketplace. You should also provide an option for buyers to sign up for these emails when they first sign up for an account with your site–this will make it easy for them in case they forget later on!

Get some feedback on your site before you launch it fully.

The best way to get feedback on your site before you launch it fully is by using a beta testing service. You can find these services either for free or for a fee, depending on how much time and energy you want to put into the process of finding one that works best for you.

Another option is to use a free trial of a paid service such as UserTesting or UsabilityHub; both offer unlimited user testing on their websites (with limited recording time). They also have mobile apps so users can provide feedback while they’re browsing from their phones or tablets!

Finally, ask friends and family members who are familiar with eCommerce platforms like Etsy what they think about your idea–they may have some great insight into ways in which your initial site could be improved before going live with all its bells and whistles enabled!

Starting an online marketplace does not have to be difficult or expensive.

You can start an online marketplace with a small budget, and you don’t have to be a coding wizard. There are many platforms that give you all the tools you need to get started quickly, while still giving you room for customization.

You can also get the word out about your site by using social media channels like Facebook and Twitter. If people know what’s going on in your store and they’re interested in what it offers, they’ll share it with their friends–and this will help build up traffic on your site even before launch day!

It’s also important that when launching an online marketplace similar to Etsy that you test it first so there aren’t any major bugs or errors when people visit for the first time after launch day ends (which would ruin their experience).


If you’re looking to start an online marketplace, you shouldn’t be discouraged by the thought of building one from scratch. The truth is that it doesn’t have to be difficult or expensive. In fact, with WordPress and other free tools available online today, anyone can create an affordable site that looks great and has all the functionality they need.

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