Investing in the right search engine optimization (SEO) techniques as a business owner can mean the difference between a well-known, profitable company and one that is struggling.
In today’s business world, SEO is a must-have skill. It can be costly to hire SEO managers or hire digital marketing consultants. Fortunately, there are some excellent resources available to assist you in getting started with SEO.
If you are unfamiliar with the topic, it may be worthwhile to outsource and hire an SEO expert to assist your company. If you already have some knowledge and want to learn more, we’ve mentioned a few online resources below that can help you gain a better understanding of how to use SEO to improve your company.
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Google is a search engine.
Google is the most popular internet search engine, and it is the most popular search service among users. As Google’s algorithm shifts, it has a big effect on SEO strategy. Google also offers a range of valuable services for gathering and analysing information about your website and its results. Any of these resources are available at no cost.
Trends – With this app, you can compare keywords and see how people search on Google. When comparing your company to rivals or determining the best search words for your business, Google Trends can be extremely useful.
Google Analytics is a useful tool that offers detailed information about how the website is doing. Examine metrics such as page views, unique page views, how visitors arrive at your platform, and demographic details about your target audience.
Google Search Console – Google Search Console assists in the exploration of your company on Google. Google will also run a test on your site’s chart to see if there are any mistakes that need to be addressed. You can use Search Console to ensure that your site is searchable on Google and to analyse data to decide which items are the most common on your site.
PageSpeed Insights – With PageSpeed Insights, Google analyses how quickly your website loads on both desktops and mobile devices and provides recommendations you can use to increase the speed with which it loads. Since page speed has an effect on SEO, it’s critical to keep track of it to ensure your site’s relevance on search engines like Google.
Moz Pro
Moz has a wealth of tools for learning more about SEO, refining the tactics, and evaluating market trends. The company’s SEO management tool is Moz Pro. You will find keywords with targeted keyword suggestions, monitor your rankings, and crawl your sites for errors or problems with Moz Pro. Moz Pro also assists you in analysing possible URLs and manages your keywords. It costs $99 a month to subscribe.
Ahrefs
Digital marketers and SEO administrators are increasingly using Ahrefs. Ahrefs offers competitive intelligence as a key feature. You can make better-informed decisions about SEO strategy by evaluating your competitors’ operation. Ahrefs also has tools to help you locate content and keywords, search backlinks, and crawl your website. You can monitor your website with Ahrefs’ advanced analytics. The cost of a seven-day trial is $7, and monthly plans start at $99 per month.
Effectively
Businesses may use Optimizely as an A/B testing tool to improve their websites. A/B testing is a methodology used by digital marketers and web designers to compare two different types of webpages, landing pages, or websites to see which one performs better using live analytics. Even if the change is minor, such as different colours or design elements, A/B testing will yield valuable information. Plans with Optimizely start at $17 per month.
SEO Spider by Screaming Frog
This is a free crawler that will look at your site to see if there are any broken links or other issues. The Screaming Frog SEO Spider is a nice free SEO tool to have in your SEO toolbox. It can be used to look at page titles and metadata and see if any pages are incomplete or duplicated on your website. This tool is Google Analytics-integrated, so you can incorporate your data into your overall analytics profile. Screaming Frog has a free and paid version, each with different features.
SEMRush
SEMRush provides the website with analytics tools, social media monitoring, and SEO data. It also provides competitor analytics and can be used for keyword research and backlink analysis. SEMRush is a valuable method for small business owners who are already acquainted with SEO. It also offers information on Google Shopping advertising and other product displays. Plans for SEMRush start at $99.95 per month.
UberSuggest
UberSuggest is a free keyword generator that you can use online. UberSuggest, like Address the Public, can be used to come up with new keywords and evaluate old ones. It gives you results in a list and a cloud format. You can use the built-in Google Trends data to filter the results to see when the keyword is being searched the most. Keywords can easily be copied and pasted or downloaded as a CSV file for future use.
Magnificent
Majestic is a connection database that includes URLs from all over the internet that have been indexed. Majestic updates its database on a regular basis, ensuring that you’re still looking at the most up-to-date information. It also prioritises backlinked pages so you can get details about both your own and your competitors’ websites. It tells you where your links are coming from, how strong they are, a comprehensive anchor text profile for each link, and the pages on your site are receiving links.You can rely on charts and other digital profiles to ingest and interpret data because the tool is intuitive and visual. The free version of Majestic is available, but the complete version costs $99 a month.
SEO by HubSpot
HubSpot is a marketing platform with a wealth of SEO and digital marketing tools. HubSpot’s extensive network of knowledge, like Moz’s, is an excellent place to start for business owners interested in learning more about digital marketing and SEO strategy. HubSpot SEO provides web traffic analytics, competitor data, and tools for tweaking your SEO strategy. It has both paid and free versions, each with its own set of features.