The use of the internet and social media platforms has revolutionized the way companies do business. Digital marketing in general and social media marketing, in particular, offers businesses significant opportunities through lower costs, greater brand awareness, and higher sales. This is why even offline businesses have taken the ride of technology for business growth. They are using social WiFi marketing to enhance their sales and increase their online presence.
They have turned the guest WiFi, which they were already offering to their customers, into WiFi marketing tools. Now, when a guest comes to their venue, he uses his social media account to sign in with their WiFi. The WiFi marketing software fetches his contact information and the user also gives some likes on their social media page in exchange for free WiFi service. Once, they have this information, they use it for the purpose of remarketing. Furthermore, companies also use this information to devise their marketing and sales strategies. Need to learn more about social WiFi? Continue reading!
What is Social WiFi Marketing?
It refers to offline businesses using a guest WiFi landing page to allow customers to log in to their WiFi with social media credentials. Customer data is then collected such as names, emails, phone numbers, demographics, and their behavior in the venue. This data is then aggregated into a database in the form of customer profiles to be used for re-marketing. The process is also known as WiFi marketing. The option of using a social login such as Facebook makes it easy for customers to access the internet.
The method of filling in information on the WiFi landing page is a bit hectic for shoppers who don’t have enough time. And if their social media account setting allows it, you can gather specific customer information to add to their customer profile, such as their birthday, gender, or email address. Once you have collected this information, you can start re-marketing to them with coupons, offers, and incentives that ultimately drive customer loyalty, and maximize your revenue per customer. Also, studies show that businesses that are using WiFi marketing tools have more foot traffic, the length of customer visits, and the amount of money they spend.
The Benefits of Social WiFi:
Social WiFi holds something for both the WiFi provider as well as for the WiFi user. Let’s start with the user,
Save on Mobile Data:
According to the report of Statista, the number of smartphone users has reached billions and this means almost every person has this gadget. Also, people want themselves to keep connected always through their phones, and for this, they need internet access. The cellular companies charge heavily for mobile data which is why finding free WiFi is a great thing. As it helps them save some MBs and data cost with it.
Browse on Faster Internet:
Fast internet is a luxury everyone wants and when it is offered for free it becomes the best source of pleasure. High speed internet helps them browse faster and enjoy their time while shopping or dining in.
Benefits that Social WiFi offers to businesses,
Customers Stay Longer and Spend More:
One of the biggest benefits of offering the perk of social WiFi is that customers tend to stick around in your venue. In a survey conducted a few years back, it was found that customers spend more time in-store when free WiFi is offered. The report also revealed that 50% of customers spend more money as well during that time.
Gives You a Wealth of Customer Data:
At a basic level, social WiFi helps you in fetching customer emails and phone numbers. This is not all, it can also show you so much more. You can analyze your customer behavior too. You can check when each customer visited your store, how often they visit, and see if they’ve visited more than one location. Additionally, some advanced software may also allow you to track their foot traffic as well as send push notifications with exclusive offers based on where they’re standing in your store.
The system uses geofencing to do the job of push messaging. Also, the WiFi marketing software allows you to impose time limits so that customers must add additional information or follow you on social media to continue using your free WiFi.
Build Deeper Relationships with Customers:
Social WiFi marketing provides you with the opportunity to reconnect with customers well after they’ve left your store. The data you’ve collected through this tool also allows you to send more impactful and targeted marketing campaigns, which is great for your bottom line.