Ratings and reviews hold great importance for brands and businesses because they enhance your store traffic and conversion rate. Product sampling is an excellent way to generate reviews for all kinds of products. It’s a quick and straightforward way to collect robust data to provide helpful insights into your business. A product promoter must consider the following points to make the most of your product sampling campaign:
Understand your goals:
The aim of product sampling and generating reviews would differ. You might be looking forward to generating loads of reviews for a specific product. Contrarily, a business might want to create a bunch of reviews for multiple products included in the product catalog. Thus, it’s primarily important to examine your goals. Accordingly, some brand promoters will send lower volumes of product samples for a full range of products. Others set out to bring in higher volumes of reviews and ratings for a single product. Ideally, this strategy is employed to produce content before the product launches in the market. These reviews increase credibility and drive customers to make a purchase. Moreover, retailers or business owners can rectify errors before the launch.
Know your target audience:
Mindlessly sending out product samples to a random crowd will not give you the desirable results. In fact, it may prove to be non-profitable for the business. Send out the product samples to informed and more engaged recipients. Thus, you can generate a better quantity and quantity of reviews. You can carve your niche audience by sending out surveys or cultivating a database. Surveys can help you understand if the product will be beneficial and relevant to the people. At the same time, a database will give you information about customers who might need or use the product.
Examine the products relevant for a sampling campaign:
In the case of a product launch, such a campaign is vital. Before purchasing any product, consumers are looking for reviews and feedback from existing customers. Products that have positive and higher volumes of reviews are likely to sell more. Even products that have a short shelf-life or seasonal products must be marketed through product sampling campaigns. A pre-season campaign is bound to generate better sales. Targeted products, for instance, those that receive higher traffic but lower conversions, can be pushed using product sampling campaigns.
Timing matters:
You don’t need to wait until the last minute. Product sampling campaigns should ideally run before the launch of the product. So, when the product launches in the market, you’ll have enough product reviews for customers to go through and understand the product. Moreover, if there’s a fault in the development, companies can rectify it immediately before the launch.
Post-purchase emails:
Once consumers make a purchase, follow-up with emails. Ensure that you keep generating constant feedback and reviews even after the purchase has been made. Evaluate how much time you’d like to give the customer before you send the follow-up email. A company selling a toy can send a follow-up email the next day. But a bookseller or a mattress company cannot do the same. They will need to wait for at least a week before sending a feedback email. Consider these pointers when crafting your next retail merchandising strategy or sampling campaign to ensure traction and conversions.
