What does an internet marketing agency do and what can you expect from it?

For many people, the services of a digital marketing agency are rather abstract. On social occasions we are regularly asked: ‘but what are you doing?’

In this blog article, we tell you what we do, we give 5 reasons why you should work with an agency and we explain what you can expect from an agency like Scarlet.

Handy, because from now on we can refer to this page at parties and parties!

What are we doing?

Digital marketing agencies use the internet as a medium to bring your company to the attention of new customers. They provide various services to increase the findability of your website. Think about:

  • Search engine optimization (SEO): optimizing a website so that it gets a higher position in search engines such as Google and Bing
  • Advertising in search engines (SEA): deploying and optimizing google AdWords Google Ads or Bing Ads ads
  • Social media marketing: building a relationship with the customer through social media such as Facebook, Instagram, and LinkedIn
  • Content marketing: filling a website with valuable and relevant information
  • Email marketing: sending email newsletters

It is going too far to explain all these activities in this blog. Would you like more information?

Strategic approach

An agency like Scarlet helps you to use the internet strategically to generate more sales. We ensure that our customers make optimal use of the possibilities of internet marketing.

  • Do you want to know how we make such a strategy? 

Without wanting to preach too much to our parish, we are convinced that internet marketing can make any organization moreĀ successful. With the help of internet marketing you can reach a lot of people at a relatively low cost, especially compared to traditional platforms such as newspapers and TV.

  1. The world of internet marketing is constantly changing. What worked very well to be found via the internet last year may already be outdated this year. 

5 reasons to hire a Digital marketing agency

You cannot do everything yourself 

The image that you can become an expert in all facets of internet marketing is not realistic. There are so many options that you will run out of time for this. You can only spend your budget once, ask an expert for help to make this investment as smart as possible. Even within Scarlet, every employee has their specialization.

You get to know your target group better

We notice that many companies lack the knowledge and/or time to do thorough keyword and target group research. For example, you know which terms they use in Google when they search for your services or products.

The target group research forms the basis of a successful Digital marketing strategy.

You make optimal use of Google Analytics

Every company with a website should have Google Analytics installed. This free tool provides insight into the performance of your website. Google Analytics is very user-friendly and can be understood by everyone.

But to get to the point, more knowledge is needed.

  • For example, do you know which channels (e.g. Google or LinkedIn) yield the most valuable visits?
  • Do you have in mind which pages of the website perform best?
  • Do you keep track of which searches are used by people who are already on your website?
  • Do you use all this information to optimize your website?

Scarlet is a certified Google Analytics Partner. We help companies use all the possibilities of Analytics.

You make optimal use of social media marketing

LinkedIn, Facebook, Instagram, and Pinterest. You probably know a few and use at least one of them. How do you use social media platforms for increase a business? Are you already using the advertising options of social media? Advertising on social media has many advantages.

You convince people instead of just informing them

Does your website only contain pages where information is provided? Or have good sales pages also been written? With the help of copywriting you ensure that you persuade visitors to perform a certain action. Think of filling in a contact form or clicking a telephone number.

Copywriting – not to be confused with copyright, another word for copyright – has to do with writing advertising copy. Texts that bring about ‘something’ for the reader.

A copywriter is also different from a copywriter. A copywriter informs while a good copywriter focuses more on convincing the reader.

What can you expect from an agency?

Suppose you make the choice to work with an agency like Surgeon. What can you expect from them?

Always start by thinking about what you want to achieve with the help of internet marketing. Be transparent and tell your expectations to the agency of your choice. No marketing agency wants to disappoint you, but if this first step is skipped, disappointment is sometimes inevitable. A good agency will tell you in advance whether your goals are realistic.

A good internet marketing agency: Is transparent

An internet marketing agency must be transparent. Every form of internet marketing can be measured. For example with the help of the aforementioned Google Analytics. There is therefore no excuse for not informing you as a client with information about traffic to the website, the effect of social media, or the results of paid Google Ads campaigns.

There must also be transparency in the costs. Coordinate your budget in advance and ask for a specification of the hours so that you know exactly what the agency does. A professional agency will neatly specify the hours (even without you asking).

Has a clear vision

The agency you want to work with can tell you how internet marketing will make your company more successful. They know everything about the channels they advise and they have an eye on what these channels can mean for your company in the short and long term.

Is proactive

The internet marketing agency of your choice will notify you of exciting new opportunities, not the other way around. Precisely because the world of online marketing is changing so quickly, a proactive attitude is very important.

More information about internet marketing?

Would you like to have a no-obligation discussion about what an online marketing agency can do for you? Make an appointment with Scarlet.

If you would like a Digital Marketing agency in Dubai? Scarlet Media Agency could help you for your digital campaign. our main focus on digital selling & advertising services as well as program optimization (SEO), Pay Per Click (PPC) Social Media selling (SMM), Video selling additionally as production part of materials for digital, TV, OOH, and radio commercials etc.

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