Having an abstract design or word texture for your business to represent your service in the industry is the Logo. It is essential to have an appropriate logo for your business, as this will affect the reputation and recognition. People have a styled version of the symbols, wordmarks, or sometimes a combination of word and numeric. To have a good and productive logo, you must make sure you have hired a person with complete logo knowledge.
The designer should know about the fonts, colors, and shapes psychology so that they can create a precise and self-explainable logo for the business. Logo elements have a psychology that creates a clear understanding behind their use.
When I was starting my business, I was looking for custom logos near me, designers who know custom-made and use psychology in the logo. It creates a huge step in creating my business identity. Some designers ask ‘which file format a client wants for the logo?’ This is one of the crucial and valuable questions to ask. This question will lead you towards the best format file for your logo so that you can utilize the file format in several contexts and platforms. In this post, you are going to learn some of the best formats you can have for a logo file, which will help you in maintaining your high resolution for the logo as well as reduce pixelation.
Tools for Vector and Raster Graphics
Logo designers use different tools to make a logo, they use Adobe Photoshop and Adobe Illustrators. These applications have a variety of formats for creating a logo, like adobe Illustrator is a vector-based program and Adobe Photoshop is a raster-based program. If you have consulted a professional designer for the logo, the designer will make sure to design the logo in a vector-based program. So that it can be resized without affecting the quality of the logo. With several lines, shapes, and vector points a vector art is created. However, if your designer is using raster images to design a logo, it will eventually lose resolution. When you will resize it will create a fuzzy image for the final presentation.
Suitable File Format For Logo
You can use the following file formats of a logo for printing purposes or digitally for social media platforms. Every logo file has a different file size and bandwidth. When you are selecting a file format, you will come across some extensions so that you can identify the logo file for your use.
JPG or JPEG
PNG (Portable Network Graphics)
When your designer is working on Adobe Photoshop, he or she has an option to choose the logo file format as the PNG. The PNG is generally known as the Portable Network Graphics, which means the logo file is used for the website. The PNG files are raster-based files for the digital channels. However, they cannot be resized without pixelation. When your designer is exporting or saving the file, he or she must be careful of the size they want the logo to be for the digital media.
JPG or JPEG
When you are having a raster-based file, it will help you in posting it on social media as well as print it out for the banner or poster. The JPG or JPEG file does not support transparent background like the PNG files. Just like PNG, you have to save or export the file with the correct resolution as well as image size, so that you can have the correct image for the final post.
You must select or demand the correct logo file format. Therefore, logo designers can easily create a suitable logo for the website and printing platform. Make sure you select the suitable file format for the logo so that you can have the source file.