Types of Research Design in Research Methodology 

For leading design research companies in India, carrying out product design research is quintessential before employing resources for product design and industrial design. Through research design in research methodology, the researchers and industrial designers focus on selecting those research methods which are in sync with the market analysis and customer expectations. 

The best product design research agency in India, like the Future Factory, conducts a well-planned design thinking process that ensures that the research methods meet the goal of design thinking for business innovation, and put forth all possible design issues at the earliest. 

What is Research Design? 

Research design is commonly referred to as the ‘blueprint’ of UI and UX design. Research design is the framework for research methodologies and tools. To guarantee that the research achieves its objective, a well-designed and structured research design is essential. In other words, the research design is the thread that binds the research study together. 

A good research design aids in giving the study a framework and a focus that yields productive results. Creating research thinking backed by user backwards approach means taking decisions about – 

  • Overall research objectives and aims
  • Subject selection criteria or sampling techniques
  • Data collection methods
  • Data collection analysis and procedure 

Types of Research Design

  • Experimental Research Design – The goal of the experimental design is to approach a topic scientifically, therefore it strives to identify the causes and effects of any events that take place in the context of the research. Additionally, the study strategy aims to comprehend how the independent variable affects the dependable variable. 

As a result, at Future Factory, researchers emphasize solving problems by understanding the impact of dependent factors on reliable variables, or vice versa, and thereby assist new product development. 

  • Correlational Research Design –  A relationship between two related variables is established through correlation research design. The researcher keeps track of the variables throughout time and makes inferences based on them. As a result, to provide positive results, this research design necessitates the use of two types of variables.
  • Descriptive Research Design –

  • Descriptive research design is a hypothesis-based method that talks about iterative thinking, specifies the core topic of the research and attempts to examine it using various assumptions and techniques. In order to generate results, this sort of study design uses data collection methods like natural observation, case studies, and surveys to create a high-user experience design. 
  • Explanatory Research Design – In this research design, the researcher uses a variety of scientific methods and techniques to investigate cutting-edge business thoughts and ideas. This research design offers unique and imaginative solutions to business problems, making it perfect for prototypes in design thinking and the company’s research and development department.
  • Diagnostic Research Design –
  • A diagnostic research design looks at the issues that customers and businesses face. The methodology aims to investigate the causes of problems and identify solutions. Additionally, this research design attempts to resolve problems in an organized manner that is divided into three phases: conception, diagnosis, and solution.


To know more about how Future Factory creates digital product design and builds good user interface design, click here.

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